CSM Mastermind: Understanding and Defining Customer Business Outcomes

https://www.youtube.com/watch?v=LiqlavHXhIE

During this live online event, we asked three Customer Success pros to discuss how to better understand and define customer business outcomes in order to create value. The panelists discussed: How outcomes are different from value How outcomes and values align Why it is important to define customer outcomes When and how you should define customer outcomes The elements of a desired business outcome Experiences related to defining customer business outcomes and lessons learned